A NEW CORNER FOR BURBERRY

A NEW CORNER FOR BURBERRY

Quickly and with a structured time schedule, a Corner of the Tiziana Fausti store in Bergamo was replaced by a new brand.

burberry corner front

CORNERS AND FASHION

introducing the concept of Corners we can say that they are single-brand exhibition spaces and are a mirror of the products displayed inside them.
In fact, Designers and Architects linked to the Fashion Atelier are working hardly to express the identity and image of the Brand.
The corners are used by the Brand to facilitate the direct control in terms of assortment, sales staff and visual merchandising.
Furthermore, Brand Loyalty improves, and the consumer is able to more clearly distinguish the value of the brand and the product they are going to buy.
However, a Corner has a short duration, of a few years, and is then usually updated or replaced.

burberry corner interior
burberry corner bergamo

CREATION OF A WHITE BOX FOR BURBERRY

In this case, after a few years, it was decided to replace the Corner of the Brand Stella McCartney in the Tiziana Fausti store with the Burberry one.
Once the change was defined, the Architects of the Maison had presented a design of the space, which was then approved by the property.
Usually, the furnishings of the Brand are supplied by a chosen company that takes care of all the dedicated Retail spaces.

Our task was therefore to create a White Box, which we also talked about in our old article, and to act as General Contractor.
All the useful actors for the replacement of the Corner were then recruited and the process followed step by step.

THE WORK SCHEDULE

Once defined the changes and the new arrangements to be created, the work scheduling as followed.
The replacement of a Corner must be quick so as not to preclude the normal sales trend of the shop.
The agreed program in fact included no more than two weeks of work. When the X date arrived, the Corner was isolated with a varnished wooden closing barrier, to preserve the nearby spaces from dust and allow a normal flow within the interested area.

closing barrier
Once the space was emptied, with the removal of plasterboard and floor, the foundations of the new Corner were set.
These began with the laying of the floor as a work of art, followed by the grouting, the first coat of primer on the walls and the change of the light tracks on the ceiling.
On the outside, the full-height black panel of the old Brand has been replaced with that one of Burberry, its logo laser cut and backlit by an opal plexiglass.
corner disassembly
corner floor laying
 laying of entrance tiles

At the end of the first week, the White Box was completed and all the electrical arrangements, including those for the illuminated sign on the wall, ready for the next actors.

front with new panel
positioning of electrical predispositions

The second week was fully reserved to the Lisar Company, who installed the new custom-made furnishings.
Bronze hangers recall the profiles of the central display cabinet, the backlit shelves and the baseboards on the ground.
The white furniture with some hints of color links the bronze with the beige and monochrome tiles in an elegant and austere way are best reflecting the British spirit of the Brand.

new mounting furniture
new mounting furniture
At the end of our time schedule, the last day was dedicated to supervision by Burberry, who checked the smallest detail and gave the green light to the inauguration of the space.
Here are the photos of the Burberry Corner, inaugurated in less than two weeks, after the intervention of the Visual Designers who exhibited the garments in an impeccable way.
Corner furnished
Burberry corner
interior Burberry corner

At this link the old article of the Tiziana Fausti shop’s Corners, in which Stella McCartney is present, if you want to compare the differences with the new space set up.

BLACK IRON IN FURNITURE

BLACK IRON IN FURNITURE

Nowadays the iron and the metals that are inserted in the furnishings have been returning to their natural finish, called in jargon “raw” (raw iron is commonly called black).
This brings out the material with which the product was made and its natural imperfections make it even more alive and unique in its kind.

THE BLACK IRON

The word “iron” in common parlance is usually used to also indicate low strength “iron alloys” and mild steels which have a silvery-gray appearance.
Very resistant, ductile and malleable, they are distinguished by black iron which is darker, more delicate and is used exclusively for indoor structures, therefore much less exposed to atmospheric agents.
To preserve it from humidity and the risk of rust appearing even in sheltered environments, black iron is usually treated in a very natural way with beeswax or transparent varnish, both solutions make it slightly brighter and create a sort of film protective.

boutique made in black iron
details black iron table
details black iron table

A Boutique realized where the concept Fil Rouge was precisely the combined black iron and material finishes

THE IRON IN THE STRUCTURES OF THE ELEMENTS

The peculiarity of polymaterial structures is that the different materials are harmoniously associated with their aesthetic and structural characteristics.
In terms of resistance, what wood supports with its 2 cm, metal can do with a tenth of the thickness.
This is why we like to use metals in load-bearing structures, such as the backs of bookcases or furniture. Black iron kept in its natural color can also act as a contrast with a very light lacquer or with a wood-colored essence.
Below are some examples where you can see how the structure is light even if extremely dark.

bookshelf in black iron
environment in black iron
bookshelf in black iron

black iron bookcases populate the living area of this elegant apartment

Also used for fixtures in its industrial spirit, it never abandons glass in combination with room dividers, as for the kitchen below which is separated from the living area.
The shaped tops of the tables and the turned legs are also in very thin black iron sheet.
black iron fixtures and tables

partitions and tables in black iron in this Newyorkers Apartment

Black iron is also often used as a “lid” for furniture, a sort of thin blanket that envelops the entire element and sometimes reaches the floor, becoming a base.
An example are the doors and the column of this kitchen and in the bar cabinet below, where the iron in addition to supporting it repairs the support surface, which, like all horizontal surfaces, is more subject to wear than vertical ones.
living room bookcase iron black
Iron and lacquered bar cabinet
 iron base detail
iron tv cabinet

Two Apartment, one in the center of Milan and one in Bergamo, where black iron structures bookcases and the top of the TV and bar cabinets.

Here, on the other hand, it is used as a covering for the doors and the niche of an elegant Kitchen in Milan.
 kitchen doors covered with black iron
covered doors detail
handles in black iron

THE BLACK IRON IN THE COVERINGS

Due to its dark and irregular color, very masculine and elegant, black iron can also be used as a wall covering to create a sort of partition or portal.
A portal to divide the rooms inside the house, at a symbolic level to make the user cross towards a place that will be able to express himself only when he crosses the black threshold, many times illuminated from above or sideways with LED strips.
Here are some examples of portals, some inserted only in the doorway and others much more structured, with also an equipped part in which to hide some furniture at the service of the house.

lighted portals
equipped portal

Portals that act as partitions and equipped portals

Branding paneling, on the other hand, is very common in the Retail sector, for example the corners of the Tiziana Fausti shop, in which the black iron panels visible from the central space have externally the laser engraved logo of the Brand which is located inside the box used for it.
brand logo in iron
external panel black iron

Laser cutted Brand’s logo on black iron partitionsin the Tiziana Fausti shop in Bergamo

ALL BLACK

Having a furniture completely made of black iron is not only possible, but sometimes it is the right choice for certain types of environments and goes well with the rest of the furniture.
Here is our realization of a niche furniture in which doors and structure, both external and internal, are covered or structured in black iron.

iron covered furniture
details black iron furniture
Here is also another example of a black iron structure with desks and tables in the same material made by Locatelli & Partners inside a church, their old operational headquarters.
The contrast of the cold and dark material inserted in a context that does not belong to it, as in this case a Baroque church with warm tones and completely frescoed walls enhances the material and turns out to be a harmonious union.

THE BLACK IRON IN THE DETAILS

Black iron can also be found in small details and accessories, such as handles and frames.
They turn out to be a touch of color and a detachment of fundamental material for some very clear and bright environments.
The detail gives an extra touch of elegance to the environment and characterizes it, an example are these full-height handles that reflect the frame of the glass partition of this splendid kitchen made in Barcelona.

kitchen Barcellona black iron details
black iron handel
black iron kitchen details

MATERIAL FINISHES

We have previously said that the surfaces of raw materials can be non-uniform and have defects such as scratches or changes in tone in the plate.
Excellent for industrial-style interiors, black iron was in fact very common in production workshops at the height of the industrial revolution, sometimes even rusty and together with oxidized brass, ceramics, knotty solid wood and antiqued glass it became the symbol of those years.
This raw effect of raw materials has become a trend of companies and design and architecture studios and in recent years it is in great demand. Precisely for this reason, numerous products have been created that reproduce the textures inspired by the essences of wood, black iron or natural stones for exclusive wall coverings or home furniture.
The important thing about these finishes in addition to the visual aspect are the tactile emotions capable of arousing thanks to rough and often irregular surfaces, which together are called material finishes.

Together with black iron, an anthracite-colored textured paint can give a hint of color and roughness to other elements in which iron is not present but which are in the same environment.
An example are these shaped shelves associated with a black iron desk with a Linoleum desktop in the same shade of gray in the center of the top.

desk and shelves
bookshelf in dark gray

THE BLACK IRON IN THE PROJECTS

After all these examples we can only break a lance in favor of raw black iron, like a dark dress that is always in fashion its use, which is both bold and bold or minimized in small details in home furnishings makes it alive, vintage and fascinating at the same time.

Hangers that give new life to Tiziana Fausti windows

Hangers that give new life to Tiziana Fausti windows

The new hanging system becomes the leitmotif for the windows of the Tiziana Fausti women’s and accessories shop. Linear elements that unfold in the air supporting the products displayed with elegance and lightness.

tubolar hangers windows
painted hangers detail neutral colors

Always in constant change

The new layout of the Kids department on the ground floor of the historic Tiziana Fausti building has also led to a series of changes in the women’s store.
The latest fitting focused on the neutral tones of pink saw the prevalence of vertical elements that underline the large heights of the rooms.
To make space for the Kids department and uniform it from a design point of view, it was necessary to move some elements. Among these, the important wall that houses the Bottega Veneta display cabinet, whose dark tones and a light industrial touch are recognizable for their aesthetics and character. The entire wall occupied by that display system has been recovered, with careful restoration work.
Designing furniture that can be disassembled and rearranged while preserving all the components in the best possible way is a fundamental requirement for retail designers.

new setting project woman department Tiziana Fausti
new windows setting 01
new Bottega veneta wall
detail shelves film

The new display system for shop windows

Like sinuous lines, the new tubular hangers elegantly wind their way along the various side windows. To support them, vertical profiles that develop from the floor to the ceiling.
Exposed joints allow connections between the horizontal and vertical components, making the aesthetics of the display system essential. The soft color of the paint perfectly matches the existing furnishings.
A design line that introduces the theme of horizontality, in a set-up that emphasizes the vertical read.
To move the shop windows, cylinders with a velvet top covering in different heights.

new windows setting 02
painted tubolar hangers details
tubolar joint windows

A scenographic entrance

The changes made during the new layout also involved the entrance area, which now takes on greater importance.
If in fact in the previous configuration the two accesses to the floor could be equal in aesthetics and function, now it becomes essential to keep the women’s department separate from the Kids one.
To emphasize the scenographic setting of this strategic point, three exhibition totems have been added.
Just like the existing ones, the side lighting develops along the vertical profiles, illuminating the different shelves with soft pink film.
A sort of luminous wall that identifies all the design characteristics of the women’s department: essentiality, lightness and elegance.

volume detail entrance 01
volume detail entrance 02
shelve with light entrance
new display element side view entrance
new display element front view entrance

Shades of pink for the 2020 outfitting of Tiziana Fausti store

Shades of pink for the 2020 outfitting of Tiziana Fausti store

Pink in its most delicate shades becomes the protagonist of the 2020 outfitting of the Tiziana Fausti luxury store. After the 2017 work and the 2016 outfitting, Modulor Progetti returns to create the luxury corner furnishings with refinement and elegance.

PINK IN ITS SOFT SHADES

The 2020 spring’s fashion shows see the explosion of pink in its infinite shades, decontextualizing it from the gender colour we are used to. (Here an example in this Vogue Italia’s article concerning pink in the 2020 spring collections). Especially in its softer shades, which also come close to creamy white, it is a colour capable of giving extreme delicacy to the interiors. A sort of reality in its own where the interior seems almost muffled and softened by these light gradations. In this context, wallpapers and velvets perfectly fit, but also pale pink and cream white lacquering do the same. A delicate atmosphere, whose effectiveness is achieved by the total uniformity of walls, funishings and floors.

 
Modulor pink Moodboard
pink outfitting Fausti 2020

TIZIANA FAUSTI PAINTS ITSELF OF PINK

From the shop windows to the vertical display elements, from the uniform carpet to the painting of walls, the whole set-up of the accessories sector speaks the same soft and delicate language. Taking the existing furnishings in polished stainless steel and the dark-painted tables, the work has changed the visual approach of the shop with pink shell painting.

Concerning the shop windows, the expressive delicacy refers to cylindrical volumes of different heights and diameters on which the products displayed stands out. The topper surface is in the pale pink carpet of the floor. Visually distributing the elements at different heights means to create a light and subtle dynamism capable of keeping the attention of the user active.

The carpet itself can prove dynamism. Its surface responds to the main feature of the velvet to reflect light in opposite directions. This is in fact able to take on darker shade, tending to dove-gary, if observed backlight, and very soft powder pink in the opposite direction. A visual feature capable of moving the interiors and creating suggestive environments in which contrasts and overlapping tones are perfectly matched.

Linear lighting runs along the edge of the display elements creating very elegant luminous frames.

From the cash desk, also rigorously lacquered, a Fornasetti wallpaper stands out on the back wall, which is elegantly inserted in the lift direction. To give greater visual uniformity to the wallpaper, extremely punctual laying was used. In fact, rather than a straight cut, it was chosen to shape it n correspondence with the cloud texture in order to hide the joint point.

This is at the same time an elegant and characterizing graphic, whose chromatic range approaches the more soft gray whit which pink perfectly married.

 
Tiziana Fausti 2020 pink 03
outfitting 2020 Fausti top view
Tiziana Fausti 2020 pink 02
Tiziana Fausti 2020 shop windows 01
Outfitting 2020 Fausti cassa
outfitting 2020 shop window 02
outfitting 2020 pink 02
outfitting 2020 Bottega Veneta

SHAMPOO MILANO: A REVIVAL SHOP

SHAMPOO MILANO: A REVIVAL SHOP

A hairstylist salon in the heart of Navigli canals where the contemporaneity takes origin from the Fifties style and its retro taste.

entrance hairstylist retail
mirror hairstailist retail

THE CONTEXT

It’s commonly know that Milan is always gray, with this intervention we wanted to bring a color’s and freshness’s oasis! The Navigli canals are todays the heart of Milan’s nightlife, full of night clubs along the banks of canals, giving them lights and revival’s atmospheres. Up with the times and trends, they become undisputed ruler during the Milan Design Week and Fashion Week, holding events and installations that showcase the entire city. A contemporaneity that fits perfectly with the tradition of Milan. In fact, during the day, the small handcraft store comes to light with its traditionally setting that keep in time. Local craft shop and small atelier that looks to the contemporary tends with a careful production handed down during the time.

THE CONCEPT

Know how to combine contemporaneity and historicity is also the key of this project, where the client’s request was exactly to make shape of a fresh and innovative location. A small space that clearly identify its internal room: starting from the clean and elegant entrance with its functional reception desk, passing to the essential but dynamic washing area, ending with the wide space for set and haircut and its large mirrors and spot lights.

 
entrance desk haistylist retail
mirror sheet

COLOURS, SHAPES AND MATERIALS.

The freshness of colours and the sinuosity of shapes refer themselves to the fifties interiors, reinterpreted in a contemporary view. The pastels shades are the starring role being able to strongly characterize the interiors, without giving up a touch of freshness and innovation. In this case, the salmon-coloured lacquering manages to take the perforated sheet off to the industrial context which it belongs and making it a characterize element of the environment. We find it again both in the back of the reception desk and in the support elements in correspondence with the mirrors. Added to this, the desk’s volume is designed to takes advance of its reduced spaces and at the same time bring out its functionally. The modern style gives a touch of elegance, without “grab the spotlight” to the perforated sheet.

THE ADVICE

Knowing how to identify each environment’s functionally it’s essential for a successful retail project. Sometimes a touch of colour it’s enough for bring to client’s attention and holding all the stylistic characteristic of the store.