A NEW CORNER FOR BURBERRY

A NEW CORNER FOR BURBERRY

Quickly and with a structured time schedule, a Corner of the Tiziana Fausti store in Bergamo was replaced by a new brand.

burberry corner front

CORNERS AND FASHION

introducing the concept of Corners we can say that they are single-brand exhibition spaces and are a mirror of the products displayed inside them.
In fact, Designers and Architects linked to the Fashion Atelier are working hardly to express the identity and image of the Brand.
The corners are used by the Brand to facilitate the direct control in terms of assortment, sales staff and visual merchandising.
Furthermore, Brand Loyalty improves, and the consumer is able to more clearly distinguish the value of the brand and the product they are going to buy.
However, a Corner has a short duration, of a few years, and is then usually updated or replaced.

burberry corner interior
burberry corner bergamo

CREATION OF A WHITE BOX FOR BURBERRY

In this case, after a few years, it was decided to replace the Corner of the Brand Stella McCartney in the Tiziana Fausti store with the Burberry one.
Once the change was defined, the Architects of the Maison had presented a design of the space, which was then approved by the property.
Usually, the furnishings of the Brand are supplied by a chosen company that takes care of all the dedicated Retail spaces.

Our task was therefore to create a White Box, which we also talked about in our old article, and to act as General Contractor.
All the useful actors for the replacement of the Corner were then recruited and the process followed step by step.

THE WORK SCHEDULE

Once defined the changes and the new arrangements to be created, the work scheduling as followed.
The replacement of a Corner must be quick so as not to preclude the normal sales trend of the shop.
The agreed program in fact included no more than two weeks of work. When the X date arrived, the Corner was isolated with a varnished wooden closing barrier, to preserve the nearby spaces from dust and allow a normal flow within the interested area.

closing barrier
Once the space was emptied, with the removal of plasterboard and floor, the foundations of the new Corner were set.
These began with the laying of the floor as a work of art, followed by the grouting, the first coat of primer on the walls and the change of the light tracks on the ceiling.
On the outside, the full-height black panel of the old Brand has been replaced with that one of Burberry, its logo laser cut and backlit by an opal plexiglass.
corner disassembly
corner floor laying
 laying of entrance tiles

At the end of the first week, the White Box was completed and all the electrical arrangements, including those for the illuminated sign on the wall, ready for the next actors.

front with new panel
positioning of electrical predispositions

The second week was fully reserved to the Lisar Company, who installed the new custom-made furnishings.
Bronze hangers recall the profiles of the central display cabinet, the backlit shelves and the baseboards on the ground.
The white furniture with some hints of color links the bronze with the beige and monochrome tiles in an elegant and austere way are best reflecting the British spirit of the Brand.

new mounting furniture
new mounting furniture

At the end of our time schedule, the last day was dedicated to supervision by Burberry, who checked the smallest detail and gave the green light to the inauguration of the space.
Here are the photos of the Burberry Corner, inaugurated in less than two weeks, after the intervention of the Visual Designers who exhibited the garments in an impeccable way.

Corner furnished
Burberry corner
interior Burberry corner

At this link the old article of the Tiziana Fausti shop’s Corners, in which Stella McCartney is present, if you want to compare the differences with the new space set up.

Adapting standar furniture with tailor-made solutions

Adapting standar furniture with tailor-made solutions

Custom-made furniture and stardar products belong to two different worlds, bringing with them a large repertoire of solutions and projects. Each has great strengths and opportunities, but both also know their weaknesses. Sometimes it happens that these two worlds come into contact, helping and supporting each other. After all, it is well known: unity is strength!

bathroom-luxury-standard-furniture

A master bathroom with elegant series furniture.
On the side, made-to-measure valances hide the support rails of the curtains

Standard and customed furniture: eternal rivals? Not at all!

It is common belief that standard furniture and custom-made solutions are ruthless competitors. Nothing true!

In fact, these are different realities that provide valid project proposals to customers, offering them a market capable of satisfying every request. Tastes, needs and desires of customers often interface with intrinsic constraints.
These include: budget limits, production restrictions, delivery times, availability and variety of alternatives.
Within the world of furniture design and production there are in fact an infinite number of secondary aspects that define the strengths, but also the limits of each company.

We can imagine the world of furniture as a range of parameters, at the extremes of which lie the cardinal principles of the two worlds.
On the one hand, standard furniture at super cheap prices capable of destroying any competitive market.
Its philosophy is certainly linked to a democratization of design that exploits large industrial production to contain prices and make its products accessible to all.

At the opposite end, a niche market, linked to the concept of “exclusivity”, chosen for its impossibility of identical reproduction and the opportunity for customization.
The choice of this type of furniture is linked to a feeling of privilege in its availability.

Between these two opposites there are the infinite number of companies that experience design on a daily basis.
Embracing the entire range of the market in this sector would be impossible and counterproductive, leading to poor results both for the manufacturer and for the customer himself.

It necessarily follows a specialization in the type of products and an identification of the reference target.
Precisely for this reason, standard furniture and tailor-made solutions cannot be considered competitors because they embrace different philosophies, targets and production systems. Their relationship is instead collaborative and mutually supportive, making the most of the potential of each party.

inpho-graphic-furniture-market

Potential and constraints of standard products

One of the main advantages of series furniture is the vastness of the market to which they belong.
This makes it possible to satisfy the tastes of each customer, providing a wide choice of solutions and variants. To this is added an economic advantage deriving from the optimization of production.In fact, by exploiting the industrial production and the repetition of the pieces, it is possible to optimize the production phase in the best possible way, managing to contain costs. This also implies an ever more careful precision and improvement of the single elements.

On the other hand, this specific reproducibility limits the scope for intervention and customization. The world of mass-produced furniture works in reproducible and combinable “modules”.
Customization consists in knowing how to combine the individual elements and organize them in a different way, but it certainly does not allow for specific product customization as in custom-made furniture.

So here are island, peninsula or monobloc kitchens that take on different shapes depending on the environment in which they are inserted.
However, these find their first obstacles when there are architectural constraints or special requests from customers.
Customization does not cover all levels of furniture reading.

This is where bespoke design comes in, offering its attention to detail and custom design.

spa-room-standard-furniture
customed-mirror-spa-sink-standard-furniture

When standard and customed furniture meet each other: a full-height shaped mirror fits into a SPA context with scenographic furnishings from important manufacturers

Works of tailor-made workmanship: a contemporary style kitchen

Where the supply of standard furniture reaches its limit of customization, the flexibility and spirit of adaptation of bespoke furniture comes into play.

An excellent example of this, is this luxury-style house distributed over three levels.
The maintenance and collaboration with Modulor involved different rooms.

First of all, the kitchen, consisting of a wall equipped with full-height doors on the right side of the access and a central island with a design hood. Precisely in this last element, the volumetric composition of the furniture provides a large surface that can be used as a worktop, but it prevents its use of meals.
In fact, by equipping the worktop with doors and lower drawers, it could not be used as a support surface for quick meals, as it did not provide adequate space for the user’s seat.

Finding tailor-made solutions in this example meant creating a lateral niche in the volume of the island. In this way, even with a not very wide depth, it was possible for customers to find the right space to sit comfortably while keeping their legs perpendicular to the structure. A comfortable snack bar for 2/3 people that does not give up on a work surface and support surface.

island-kitchen-adaption
standard-island-kitchen

An important island kitchen modified with tailor-made solutions: a niche has been created in the lower volume in order to use the worktop also as a support point for the consumption of quick meals

The sleeping area between secret passages and princess bedrooms

Even in the sleeping area, custom-made design has found ease to express its experience and personalization.

The classic-style bedroom is characterized by the presence of an important bed with drapery and padded headboard with a fairytale look. Taking advantage of a lateral architectural niche, a desk with wall unit and shaped shelves was inserted in order to make it an integral part of the spatial configuration.

The custom-made desk top is accompanied by a chest of drawers with bands that also acts as a load-bearing element.
This is accompanied by a wall unit with a molded door and shelves in matt white lacquered MDF that reflect the boiserie.

Even the bedside tables take up the style of the bedroom with handles in customed sheet metal in the shape of butterflies.
The side service bathroom illuminates the room with a glossy white tile wall cladding, crystal shower and pedestal sink with custom wall mirror.

classic-style-bedroom-princess-bed-standard-furniture

Every princess’s dream bedroom hosts an important bed with drapery and padded back

details-princess-bad-padded-back-drapery
details-bedside-tables-girl-bedroom

Details of a small bedroom from large-scale distribution: upholstered draperies and backrests perfectly match bedside tables with shaped sheet metal handles

customed-desk-bedroom
classic-style-bedroom-customed-desk

The desk in the niche takes up the classic style of the boiserie paneling through door moldings

detail-molded-door-bedroom
detail-white-laquered-shelves-bedroom

Shelves and doors in white lacquered MDF in warm tones for this classic style desk

customed-mirror-standing-sink
customed-mirror-standard-standing-sink

The made-to-measure mirror accompanies the classic style design pedestal washbasin

Always in the upper floor, takes place the walk-in closet, whose orange tones give a touch of character and freshness to the room while remaining elegant and impressive.

A retractable mechanism is hidden inside the side structure.
What apparently looks like a support bench hides a flap door with a system of internal channels that allow dirty clothes to be brought directly to the laundry area. This internal conduit channel is also intercepted at the level of the living area through the opening of a door on the external front of the kitchen. What apparently seems to be part of the molded boiserie is transformed into a storage point for the tea towels which, using the internal slope, are taken directly to the laundry.

standard-furniture-walk-in-closet-leather-finishes

Composition of a walk-in closet with elements in series: on the sides hangers and shelves covered in orange leather, in the center a chest of drawers in textured bilaminate

walk-in-closet-flap-door

The side wall of the walk-in closet with shelves and hangers.
On the right, the small service bench hides the channel that leads to the laundry

detail-flap-door-walk-in-closet
molded-boiserie-open-door

Left: the folding door mechanism from which the conduit for soiled garments starts. Right: the door incorporated in the boiserie that intercepts the path for the kitchen products.

Luxury style: care of detail and high quality

Luxury style: care of detail and high quality

Timeless and always updated, the luxury style is surrounded by refined and elegant interiors. The care of detail goes perfectly with the choice of high quality materials, manufacturing and design.

Luxury living room

Zona living in stile luxury. GEZA Gri e Zucchi Architettura, DLN Penthouse. Foto: Gianni Antoniali

Modulor elegant dining room

Careful furniture selection for this Modulor dining room

Modulor burnished brass display cabinet

Burnished brass details enrich this display cabinet in the living room

The luxury style in the western concept

Speaking about luxury style could means excess and opulence of Arab culture with furniture covered in gold leaves, mirrors and golden mosaics with excessively sinuous lines. It is therefore important to refer of this style in its western concept, which renounces opulence and excesses dictated by a deliberately exhibited richness in favor of attention to detail and refined preciousness. The luxury style in its western sense rather expresses a taste of elegance and uniqueness of the products, often owner-oriented designed.

Modulor luxury kitchen Milan

Plays of reflections for this Modulor kitchen of neutral colours

luxury industrail apartment 08

An entire marble covering bathroom shows all its elegance between linear shapes and polished metals

Finishes and material

Traditional materials are chosen for their timeless beauty, even more if characterized by a fine finish. Without a doubt, the luxury style is the explosion of the marbles in their most colorful veins. Coming from all over the world, they show their preciousness with strongly characterizing ventures or slight chromatic alterations. The precious essences of the wood are also protagonists, often matching refined finishes. These were accompanied by fabrics with particular textures and the inevitable velvets, which have come back into vogue in recent years. The heart of luxury style lies in privileging quality: quality of materials, manufacturing and design. In its contemporary sense then, the luxury style meets brass details, inserts in painted glass and plays of reflection of shiny materials.

Modulor luxury materials selection

The marbles in the most colorful essences are the undisputed protagonists of the Luxury style

luxury fabrics Milan apartment

Velvets, suede and metal effects for this Modulor-signed bedroom

Modulor wooden finish

Inner lighting and wooden textured covering for this luxury wardrobe

Modulor selection luxury furniture and fabrics

Velvet and fine fabrics accompanied by metal finishes enrich the furniture.

Modulor 3D wood finish

An elegant and contemporary 3D finish for this Modulor work

The contemporary luxury style

One of the most constant styles in the history of interior design, it owes its continuous success to the ability of adapting to stylistic changes over the years. Contemporary luxury in particular eliminates even more excesses and extravagances. In combination with the minimal style, it becomes more and more a sort of “added value” inside the domestic interior, standing out for its particularity. It tends to enhance the interiors in which it is, rather than the single product, becoming an elegant but delicate stylistic imprint. Contemporary luxury is a lover of brass finishes, even better if combined with velvets and suede. It meets stylistic variations according to the context. It manages to appear light and delicate if contextualized in essential interiors or with a strong impact if set on dark color ranges.

detail hanoi vietnam

Care of detail and high quality materials for this prestigious Modulor work in Hanoi, Vietnam

master bedroom

Burnished brass and velvet define the details of this Modulor master bedroom

reference luxury bedroom
reference luxury living room
reference luxury kitchen

Selection of contemporary luxury references, between feeble chromatical palette and particular material finishes

Choosing the luxury style means choosing quality materials and refined design. Perfect for those who are addicted to details and a lover of elegance. Suitable for determined personalities and people fascinated by perfection.

An Emperador Marble kitchen

An Emperador Marble kitchen

A monolithic kitchen, entirely covered in marble, shows all its elegance in a project that emphasizes such a precious and distinctive material. Walls and surfaces, in Emperador marble, are recognized for their very dense and varied white and beige streaks on a warm gray / brown background. Such a sophisticated design line can only be accompanied by modern and innovative mechanisms.

THE PROJECT

The renderings provided by Tanya Kutzmina, a cosmopolitan Russian designer we had the pleasure of working with, immediately show the intrinsic characteristics of the project. The concept of the master kitchen, part of an open space, encloses high walls and monolithic surfaces in an ambivalent environment, inert at first glance but able to transform itself into an equipped and representative kitchen for the guests of the house when needed. Two types of marble alternate in this large space. On the one hand, Emperador dark marble, which symbolically defines the functional parts of the kitchen, becoming a scenographic setting for “acting”. On the other, Emperador light marble, clear and bright, which amplifies the perception of the environment by reflecting the light of the large windows and embodies the essence of everyday life. Living and acting therefore become the reading keys not only of the stylistic composition of the rooms, but also define the way to relate to them.

marble kitchen render 01
marble kitchen render 02
kitchen island  sliding mechanism
Emperador marble kitchen render 02

THE COMPOSITION

The structure of the marble kitchen is an island and the central monolith opens with a drag mechanism that becomes a snack corner. Opening, it also shows a cooking area with three different types of fires: induction – teppanyaki – grill. On the internal front there are drawers entirely covered in the same marble and equipped with cutlery holders, crockery holders and potholders. Above it stands a splendid custom-made hood in stainless steel, as large as the island, equipped with filters and LED lights. All made with laser cuts and remote engine preparation. The dark marble of the island spreads into the floor and flows into the back wall. An ingenious book system opens the central doors folding up into two side compartments and revealing a broken interior that houses a sink, a dishwasher, baskets inside the doors, an oven column and exposed shelves with underlying LED lighting. The stainless steel top and back give a touch of modernity between the eternal elegance of the Emperador dark marble with which the surrounding surfaces are covered. On both sides, two large and spacious refrigerators enclose the central block of the kitchen. The covering of the Emperador light doors continues along the entire adjacent wall, hiding an access door to the second service kitchen. At the center of the room, a huge table stands for several diners in dark Emperador with bases made to measure in stainless steel and marble. These counterbalance both visually and physically the grand plan.

 
Emperador marble kitchen Moscow
island render Moscow project
island project Moscow 02
Emperador marble kitchen Moscow
island render Moscow project
island project Moscow 02

THE REALIZATION

Creating this kitchen was a new, arduous and stimulating experience. We accepted the challenge by finding solutions to the various executive problems that immediately arose. Among these, the union of two materials, wood and marble, so different in finishes, weights and typological characteristics. Obtaining the dynamism of the kitchen, with mechanisms suitable for the fluid movement of the parts and the arrangements on site for their perfect functioning with different materials and systems, required a lot of attention and an active collaboration with Tanya in Moscow, who followed the construction site. The marble, which was provided to us by Marmi Galli, a company with which we have been collaborating for long time, was used in 2 distinct thicknesses: 20 mm with 45° cuts to cover all the structures, and 5 mm thick screened for the application on the retractable doors to guarantee the functioning of the mechanisms with respect to the weight. We have taken great care of the quality of the mechanisms and the guides, both manual and motorized, especially for the doors of the shelf and the island snack top. We leave this video of Tanya the task of accompanying you in the living area and guiding you to the kitchen. Seeing it accomplished is a great emotion for us and awards our commitment.

The Moscow marble kitchen project fits perfectly into the series of single-material projects we have made. Among them, a kitchen entirely covered in steel.

 

An eclectic apartment in Parisian Style

An eclectic apartment in Parisian Style

An eclectic, bohemian but also essential apartment, finds its harmony in the  Parisian style of a bygone era while being in the heart of contemporary Milan.  

DEFINE THE STYLE OF A HOME CONTEXT THE PARISIAN STYLE DETAILS OUR WORK

 

DEFINE THE STYLE OF A HOME

The house is the mirror of the people who live there. Those who enter in our house get an idea of us even just by seeing where we live and which objects we choose, it is therefore important to bring out coherent thoughts and emotions. There are such particular environments that are really difficult to classify because they are born from people’s lives, which enrich them with objects they care of. These built an eclectic scenario which does not define a real prevailing style but give a fragmented image that can sometimes seems comfusing . To maintain a predominant and tasteful style it is always advisable to follow the basic rules of the style that fits us best. If in doubt, however, the help of a professionist never hurts.  

CONTEXT

This Milan house was already starting with a precise identity: an apartment in a historic complex with distinctive flooring in elegant black and white tiles positioned at 45°, “French style” herringbone parquet and exposed ceiling beams. All the windows and doors are in classic style with raised strips and frames. A great stylistic work was carried out by Arch. Pierluigi Fasoli, who in close collaboration with the home owners gave useful advice for a small internal renovation and for the choice and insertion of new furnishings.

hallway eclectic apartment Milan

THE PARISIAN STYLE

Listening to customer requests, strong ideas and clear tastes emerged. The style that has been defined starts from these premises and let itself be guided by some existing furnishing elements.

The Parisian style was the solution. In fact, it is characterized by elegance and splendor, looking for luxurious furniture that give charm to the environment but without exceeding. In this case, the dark-colored velvet sofas and poufs in the living area, combined with a large shaped mirror with golden frame and the multi-arm chandelier in polished brass in the dining area are able to provide preciousness to the rooms.

Another characteristic element of this style is the mix of modern and antique furnishings, elements that belong to different eras combined in a wise way. So in fact we can see, in the dining area, chairs and table with an antique and oriental style while the sofas in the living area with shaped brass feet, clear antiques match with more modern elements, such as an essential bookcase and square crystal coffee tables.

dining room in Parisian Style
furniture dining room in Parisian Style
living room in Parisian Style

DETAILS

The predominant colors of the Parisian style are always delicate, usually white is used allowing to give a lot of brightness to any interior, even on the grayest days. Here the white of the ceilings has been combined with a light green-gray in the bedrooms and a dove-gray in the kitchen. Note the white frame left between the color of the walls and that of the ceiling. Wall paneling are missing, but all the baseboards, window frames and classic doors have been painted in a warm white. Plaster decorations and ceiling frames have also been added in rooms where white painted wooden beams are not present.

kitchen eclectic apartment Milan
kitchen eclectic apartment Milan
studio in Parisian Style

OUR INTERVENTION

As requested by the architect, our creations, some furniture in the living area, in the kitchen, in the bathrooms and in the sleeping area, were supplied unfinished and then painted by the customer. So you can see the varnish passed by hand, with its imperfections that do not hide the essence of the wood below. For the openings and closings of the doors, brass knobs and a sort of made-to-measure wooden bolt have been chosen.

furniture living room apartment Milan
furniture in Parisian Style
living room apartment Milan
bedroom detail
bedroom detail Milan apartment
bedroom in Parisian Style bed