A NEW CORNER FOR BURBERRY

A NEW CORNER FOR BURBERRY

Quickly and with a structured time schedule, a Corner of the Tiziana Fausti store in Bergamo was replaced by a new brand.

burberry corner front

CORNERS AND FASHION

introducing the concept of Corners we can say that they are single-brand exhibition spaces and are a mirror of the products displayed inside them.
In fact, Designers and Architects linked to the Fashion Atelier are working hardly to express the identity and image of the Brand.
The corners are used by the Brand to facilitate the direct control in terms of assortment, sales staff and visual merchandising.
Furthermore, Brand Loyalty improves, and the consumer is able to more clearly distinguish the value of the brand and the product they are going to buy.
However, a Corner has a short duration, of a few years, and is then usually updated or replaced.

burberry corner interior
burberry corner bergamo

CREATION OF A WHITE BOX FOR BURBERRY

In this case, after a few years, it was decided to replace the Corner of the Brand Stella McCartney in the Tiziana Fausti store with the Burberry one.
Once the change was defined, the Architects of the Maison had presented a design of the space, which was then approved by the property.
Usually, the furnishings of the Brand are supplied by a chosen company that takes care of all the dedicated Retail spaces.

Our task was therefore to create a White Box, which we also talked about in our old article, and to act as General Contractor.
All the useful actors for the replacement of the Corner were then recruited and the process followed step by step.

THE WORK SCHEDULE

Once defined the changes and the new arrangements to be created, the work scheduling as followed.
The replacement of a Corner must be quick so as not to preclude the normal sales trend of the shop.
The agreed program in fact included no more than two weeks of work. When the X date arrived, the Corner was isolated with a varnished wooden closing barrier, to preserve the nearby spaces from dust and allow a normal flow within the interested area.

closing barrier
Once the space was emptied, with the removal of plasterboard and floor, the foundations of the new Corner were set.
These began with the laying of the floor as a work of art, followed by the grouting, the first coat of primer on the walls and the change of the light tracks on the ceiling.
On the outside, the full-height black panel of the old Brand has been replaced with that one of Burberry, its logo laser cut and backlit by an opal plexiglass.
corner disassembly
corner floor laying
 laying of entrance tiles

At the end of the first week, the White Box was completed and all the electrical arrangements, including those for the illuminated sign on the wall, ready for the next actors.

front with new panel
positioning of electrical predispositions

The second week was fully reserved to the Lisar Company, who installed the new custom-made furnishings.
Bronze hangers recall the profiles of the central display cabinet, the backlit shelves and the baseboards on the ground.
The white furniture with some hints of color links the bronze with the beige and monochrome tiles in an elegant and austere way are best reflecting the British spirit of the Brand.

new mounting furniture
new mounting furniture
At the end of our time schedule, the last day was dedicated to supervision by Burberry, who checked the smallest detail and gave the green light to the inauguration of the space.
Here are the photos of the Burberry Corner, inaugurated in less than two weeks, after the intervention of the Visual Designers who exhibited the garments in an impeccable way.
Corner furnished
Burberry corner
interior Burberry corner

At this link the old article of the Tiziana Fausti shop’s Corners, in which Stella McCartney is present, if you want to compare the differences with the new space set up.

SALONE DEL MOBILE 2022

SALONE DEL MOBILE 2022

SALONE DEL MOBILE 2022

We left last September full of expectations towards the Salone del Mobile 2022 and, after visiting it, we can say that it has amply satisfied them.
The central themes of this edition were sustainability and ecological transition, it was interesting to discover how the world of serial production approached them.

INTRODUCTION

If last year Milan was ready to restart and to repopulate itself, in the latest weeks we have witnessed a real migration towards the pole of Italian Design.
We were able to ascertain that Milan has not only flourished again and the machine of the Salone del Mobile has begun to march at full speed but the demand, which had remained silent in the last years of restrictions, has turned out to be hungry for novelty.
The streets of the city were full of people and was a long time that we have not been on crowded subways, in noisy stands talking without fear and without masks about something that was totally linked to our work.
I have to admit it was unexpected but cool.

salone fiera rho

MIXED REALITIES

Spaces and objects seem to have taken on a new meaning in these years of resilience.
Our habits have changed and rooted within the home, it is as if several levels were superimposed in the home space containing all the activities that were previously external, from work to leisure.
Interesting and excellent starting point was Huawei‘s immersive installation: Tomorrow Living, in which new mixed-reality living scenarios are shown.
Here, intelligent technology allows us to experience the home intensely, reconnecting it with nature, optimizing consumption and space in an environment that is not only more sustainable but also more habitable.
In favor of a psychophysical well-being, our home does not become our cage but a circumscribed environment in which it is possible to live in harmony, with ourselves but also with the neighborhood, creating small permanent communities.

Huawei tomorrow living

SUSTAINABILITY

From a Green perspective, on the recovery of goods and raw materials without waste or unnecessary scraps of materials, objects lose their transient essence and become long-lived.
Tom Dixon in his installation Twenty, in addition to celebrating the two decades of activity, reflects on the complexity of sustainable objects, showing some ideas on which the studio is working.
Among these is their symbolic project, Flamecut, a chair as an example of this design theory that survives over time, which will be able to overcome plagues, natural disasters, but above all, the passage of time unchanged.

Tom Dixon Flamecut
Tom Dixon twenty

A LIFE EXTRAORDINARY

Objects not only become long-lived but are also enriched with cognitive synapses.
The new AI, that we also see in the Home Smart Automation devices, responds to our every desire and becomes a real life partner.
Moooi on the wave of technology and in Partnership with LG and IDEO presents in its A Life Extraordinary at Palazzo dei Tessuti, Piro, an intelligent scent diffuser.
Piro is able to dance to the rhythm of music, follow you with a motion sensor, change the color of its internal LEDs and, if deemed necessary, spray a delicate cloud of perfume in the air.

Its structure is the one of a mechanical arm used for automated productions, decontextualized, covered with a shiny and colored shell and programmed to become a sentient household object.
The home itself becomes an extraordinary experience in Moooi’s Vision, including soft fabrics, upholstery that make you dream and refined and elegant objects.
We thanks Marcel Wanders, the founder of the brand for his ever visionary creations.
Moooi chair and table
moooi walpaper
moooi sofa

THE TRENDS OF THE SALONE DEL MOBILE

The noble themes of this year arise from questions related to the future of living.
Raw materials are constantly running out and have become, especially in recent years, a source of economic speculation.
The central installation at the Salone, Design with Nature, a project developed with Mario Cucinella, aims to become a table for discussions and insights on the themes of the circular economy and reuse.
The city could in fact become the reserve of the future, where to find most of the raw materials useful for construction in a virtuous ecosystem.

KITCHENS AND MATERIALS

In fact, two new areas in the pavilions were created from this cue, those related to FTK, that is the new Technologies for Kitchen, appliances capable of reducing their consumption from a home automation and intelligent point of view by raising the level of their performance.
The new household appliances are multifunctional and professional, even if in the kitchen is tending to hide them from the view.
We have noticed that in most of the new proposals of the oven column, doors are packaged laterally in ingenious systems with hinges and side guides that in a few centimeters house the door at rest and close themselves.

hidden kitchen
Valcucine with advanced motion sensors makes the kitchen a fluid mechanism capable of closing, opening or changing functionality with simple soft hand movements.
Valcucine Mendini
Mendini closed
Instead, the working space is highlighted and is further equipped in the rear part with modules dedicated to all the useful tools in the kitchen.
From the knife holder, to the spice rack, to the cutting boards, to the paper roll, everything is tidy and accessible.
equiped rear kitchen
kitchen back
closed back kitchen
The work area is well lit and characterized by non-toxic and antibacterial materials.
The main material of this Salone del Mobile is Lapitec.
Green, resistant to thermal shock, scratches and is also a conductor of heat, has in fact patented the first invisible hob.
The use is simple: equipped with magnetic sensors and a hidden coil, by placing a special silicone pad on the top, the touch controls are activated that allow the system to be switched on from two or four burners. Without the pad, the induction hob and its controls are inactive, safe and impossible to accidentally turn on.
The top therefore remains completely free, distinguished only by a display and small engravings that emphasize the full-body nature of the material.
This will not only helps in cleaning operations, but also allows the worktop to be used for other activities, from food preparation to welcoming convivial moments.
Lapitec chef
Together with Lapitec there are, again for the kitchen top, ceramic and stoneware materials, with veins printed on the surface reminiscent of trendy marbles or solid colors.
The finish of the materials goes from Soft touch, velvety and soft, to rough and irregular surfaces.
In fact, even the new Neolith production tends to emphasize the tactile inhomogeneity of their slabs.
Neolith texture
Marble effect top
From an aesthetic point of view, the Kitchen top is presented in two thicknesses, the very thin 12mm, which was so fashionable last year, a half size of about 6cm and a 12cm which in many cases, ingeniously, is equipped with drawers containing crockery and small kitchen items.
Is also nice the play created with the voids, the undertop groove of the recessed handle (always in trend) and then the departure of the front door.
equiped top
Kitchen medium top in wood
kitchen stone drawer
The internal frames of the classic-style doors have been slightly changed in honor of modernity (here an insight into the reference style).
The bands become almost three-dimensional and knobs or handles disappear in favor of hidden pushes.
kitchen modern frames
frames details

NEW COLOR PALETTE, MATERIALS AND DELICATES

We rediscover the terracotta color, elected color of the year 2021 in a more delicate shade even in the Solid tops and then taken up again in the laminate or lacquered doors.
The visual connection that is thus created between different materials but united by the same shade is very nice.
The Blue Klein color is striking in a very strong shade used for walls and day furniture, this fades and is found, in a more delicate powder-colored version, in the kitchen.
Also for the tops we find the sage green, which with the marble Verde Alpi is back in vogue and many shades of gray.

color terracotta
color dust light blue
Color Blue Kline
Silestone proposals
Anthracite gray is also introduced in the finishes of household appliances, taking the place of glossy black in the new Smeg proposals.
smeg anthracite

RIBBED AND MILLED WOOD

With its vintage soul, very elegant and established trend, it is the ribbed wood, which we are also using a lot.
So wood is back but with a different dress, in uniform strips in natural or lacquered color.
We found it on the doors of the kitchens, of the day furniture, in the sleeping area and also as wall paneling.

ribbed wood
ribbed wood
ribbed wood
ribbed staircase
The raw materials are then shown with textures and intertwining, the marble is milled in subtle geometries that expand the movement of the veins.
The stones, on the other hand, fit together in mosaics capable of creating excellent visual dynamism.
trame di pietra
trame di pietra
trame mosaics
Even the glass is no longer a smooth and clean extra-clear crystal but is found in its fluted form, sometimes with a mirror back.
fluted glass
fluted glass

FORMS

A Salone del Mobile that looks to the past to take inspiration, both in materials and shapes.
The rounded lines are back, mainly in the stand-alone furniture and in the living area, in the kitchen the snack top or the convivial table in the living room are softened.

rounded forms
rounded furniture
rounded furniture green
rounded ribbed furniture

FINISHES

Here we decree that stainless steel has lost its charm and has been replaced with many different finishes.
As we have seen in recent years, the satin brass color and rose gold are the stylistic guides of the fashion industry, which, albeit indirectly, dictates the rules and also influences the world of design.
In fact, we find metal profiles with these finishes in household appliances and in taps, if we do not want stainless steel we have the possibility to exclude it from any element for a valid alternative.
These include the matt black, which can also be found in the matching preformed washbasins.

finishes taps

THE LOCATIONS OF THE FUORISALONE

The Salone del Mobile is also an opportunity to discover the wonderful buildings in the city center that open their doors and become an exhibition venue.
Tom Dixon presented himself at Palazzo Serbelloni, while Palazzo Bovara welcomed, as last year, Elle Decor.
Within the settings that describe and define the various areas through objects of timeless design.

In the house we live in, objects, lamps and furnishings are arranged without apparent temporal and functional hierarchy, becoming interchangeable based on the activity carried out within it.

Palazzo Bovara
Palazzo Bovara restaurant
Palazzo Bovara Elle Decor
At Palazzo Citterio the Maison Dior collaborates for the first time with Philippe Starck inviting him to reinterpret the Médaillon chair, a symbol of the Louis XVI style, loved by Christian Dior.
The result is Miss Dior, an elegant chair that emphasizes the lightness of aluminum in three variants, two finishes (glossy and matt) and four colors, including chrome, copper, gunmetal and gold.
Here is the link to last year’s article, in which the same chair was reinterpreted by many different designers in even bizarre projects.
Dior and Stark
Dior rose gold

A Palazzo del Senato Kohler presenta in anteprima mondiale un’esperienza d’arte immersiva su larga scala, intitolata Divided Layers, in collaborazione con uno dei più grandi artisti del panorama contemporaneo: Daniel Arsham, che sempre per l’azienda ha creato Rock.01, un lavello stampato in 3D.

palazzo del senato
arsham

Sede espositiva alternativa è stato invece il caveau di una ex banca in Piazza Affari dove gli oggetti esposti di Pulpo sembravano ancora più preziosi.

Pulpo caveaux
Pulpo caveaux

STATALE UNIVERSITY

Statale University was totally occupied by over 40 projects that aim to reflect on what design could do for a better future.
Regeneration, redevelopment, recovery and rebirth through eco-sustainable and dreamy installations.
In the courtyards of the university, the theme of the labyrinth is chased, such as The A-maze Garden by Lissoni Associati with Amazon, or even Labyrinth Garden by Raffaello Galiotto.
In the central courtyard stands the Sideral Station telescope tower, created with Whirlpool and signed by Michele De Lucchi.
This is how he explained his project: «It is a tower to look up and imagine alternative visions of tomorrow. The immersive experience inside, where emotional spaces are explored, is designed to amaze and push the visitor to continue dreaming of a tomorrow worth living “.

statale main yard
statale labyrinth
statale idra
statale aula magna

HERMES, FENDI AND LOUIS VUITTON

The large space of the Pelota was, once again this year, the exhibition site of Hermes, which presented its latest collections dedicated to Home Decor.
With extreme delicacy, the totems that contain the displayed elements, also divided by color ranges, are characterized by a light structure in wood and rice paper.
Always the natural paper, structured in volumes of different heights, it is an exhibition venue for ceramics, leather containers and small bamboo objects.

Hermes ceramics
hermes leather
hermes small objects
hermes ceiling structure
Spazio Pelota Hermes
Fendi Casa presents its timeless home in a splendid building in Via Monte Napoleone.
References to the past, new eco-sustainable materials such as bamboo, classic and modern shapes embrace each other in a sophisticated and attention to detail production.
Fendi Bar
Fendi home
fendi home details
The Luis Vuitton Objets Nomades exhibition is geared towards creative innovation, in which famous designers imagine experimental but functional furniture.
The objects in the collection are characterized by an explosion of color, the beautiful Bulbo armchair by Fernando and Humberto Campana opens the collection and, during the visit, we were also lucky enough to immortalize Patricia Urquiola with her Overlay Bowl.
object nomades
object nomades louis vuitton
patricia urquiola
object nomades

THE BOLD INSTALLATIONS BY LEE BROOM, ALCOVA AND NILUFAR DEPOT

Lee Broom in the Brera Design District presented his Divine Inspiration, a series of six ethereal lamps that arise from the exploration of monumental design associated with religious architecture.
A spiritual journey that transforms environments and evokes feelings of reverence and contemplation.

lee broom
lee broom
Lee broom
lee broom
Nilufar Depot presents Innesto, three floors of rich installations and a particular and exclusive type of design, which we could also define as unique.
Because it arises from personal curiosity, from contamination, the appreciation of heterogeneity and the fusion of apparently distant worlds.
nilufar depot
nilufar bed
For the third consecutive year, Alcova confirms its attention to the evolutions and developments in the world of design, to offer a stimulating cross-section of it.
In each room a different exhibition in which different projects alternate established professionals with young emerging talents to explore new frontiers from the point of view of technology, materials, sustainable production, social practices and any other current direction of design.
alcova portal
alcova window
alcova textiles
Interesting and inherent to the theme of reuse were the presentation of recycled materials from disused appliances.
home appliance

THE SALONE DEL MOBILE 2022 IN CONCLUSION

Production would never be with zero environmental impact, sustainability and ecological transition are therefore difficult issues to perform but at the same time interesting challenges.
In the hope that we can really create a virtuous ecosystem on reuse to limit the large waste of our society, we give you an appointment at the Salone del Mobile in 2023!

An office renovation in the center of Bergamo

An office renovation in the center of Bergamo

In the center of Bergamo, 130 square meters of offices overturn their configuration and aesthetics with a renovation that mainly involves the architectural setting of the interiors. Open space and management offices communicate with each other in an environment designed to make the flow of users as functional as possible.
office renovation vardo color wall farrow ball entrance

The concept of transparency

Developing the project of working spaces was fundamental the identification of the concept.
The latter clarifies on the one hand the message to be conveyed to the public, on the other it becomes a guideline in the choice of materials and finishes.
The first step in the renovation was the analysis of the intended use of these offices, reserved for accountants with their collaborators and secretaries, archive areas and meeting points, waiting and conviviality.
The definition of different typologies made clear the concept of transparency, the design metaphor of the subsequent architectural configuration. In fact, thinking about the role of the accountant, and his management of sensitive files and documents, the message we wanted to convey is that of transparency, also synonymous with trust and security. This is declined according to the type of interior in different configurations, imagining it as a shade from more to less transparent depending on the degree of “protection” required.

glass walls internal dividers workstations
false ceiling offices open space workstations

Each function has its level of transparency

By entering the space, the client is projected into an open space, where the production part entrusted to the secretaries finds space.
To distinguish and separate the various workstations only furniture of different heights and glass walls, which delimit the work area from the corridor. This represents the point of greater transparency where the customer, despite not having direct access to the environment, has full visual control.

Moving on to the waiting, conviviality and meeting functions, a greater degree of privacy is required. These functions find space in well-defined environments, limited to rooms, but easy to access. Here the theme of transparency is declined in construction details, one of all, glass doors for the meeting room. Although they are limited spaces, their access is free and they are located near the main entrance.

For the third type of function, on the other hand, the management offices of Chartered Accountants, the level of privacy is considerably higher. In opposition to the central open space, the studios are configured in more or less spacious rooms located along the external perimeter of the floor plan. Access is through corridors or secluded doors, which almost tend to disappear or blend into the surrounding furnishings. This is to guarantee total confidentiality, creating a unique and exclusive relationship between professional and client.

office renovation waiting room archive
entrance boiserie reception cherry wood open space
red lamp meeting room chairs detail
meeting-room-table-crystal chairs red wall lamp

Office renovation: architectural development

The initial internal configuration, chosen by the previous tenants, was based on the use of movable walls with an aesthetic that is now largely outdated. Furthermore, on the floor, a faded blue carpet, also used as the covering of some pillars.
From the first sight, however, what fascinated the new tenants was the great brightness coming from the large perimeter windows.
This represented the turning point in the evolution of the project.

Also, from the plant engineering point of view, a complete renovation was necessary, which could equip each workstation with cable connection to the data network, telephone setting for internal switchboard, and connection to a Wi-Fi network for printers.
To better manage the large influx of electrical predispositions and at the same time allow an air conditioning system via split, a false ceiling was created in the main corridor, capable of serving all rooms. At the same time, it allows a greater perceptual distinction between public environments and restricted access work areas.

Via Verdi project plan
executive office renovation with light furnishings
studio-accountant classic cherry wood furniture
studio-accountant brings to measure vardo ottanio
furniture recovered blue laminate orange colored walls

The renovation of the offices: choice of colors and materials

The aesthetics of colors and materials are defined in neutral tones, with a parquet-effect floor in bleached oak, ice gray walls interspersed with Vardo-colored surfaces from the Farrow and Ball collection. These define the visual rhythm in the interior scan. The ice gray chosen for the painting of the main walls is made even brighter by the great natural lighting. The result is almost close to white, while giving a touch of additional softness compared to the asepticity of the latter. To see other examples of ice gray in the private apartment context: a contemporary-style tavern and glimpses of antiquity in a contemporary attic. At the entrance, the only trace of the initial layout is a full-height paneling in cherry wood that develops at an angle embracing the access to the meeting room, the archive rooms and the corridor with access to the second archive room and bathroom of the personal. The choice of cherry is also taken up in the furnishings of the reception through a shaped counter with matching closet.

teal-colored walls for prestigious offices
elegant modern office walls color
office renovation-bathroom colored gray tiles wall
vardo color walls farrow ball office renovation
renovation-offices recovery of original wood paneling
full height cherry wood paneling entrance
vardo wooden wall paneling bleached oak parquet

Furniture: from the relocation of the existing to the functionality of “custom made”

The existing furnishings find space within this well-defined color contrast. The main difficulty in a renovation project is knowing how to combine furnishings from different offices, with completely different aesthetics and functionality.
For the common areas, the most neutral solutions were therefore opted for, with medium gray elements combined with wood-effect bilaminate tops.
To intersperse the different environments, and to distinguish their different functions, furnishings in a darker neutral tone.

Each room therefore has a unique aesthetic, which can communicate with general neutrality while expressing the strong intrinsic character of each environment. So also, the management offices vary from a classic décor with cherry wood furniture, to essential interiors in light tones or even renewed furnishings with modern blue laminate tops on a wengé wood structure.

The most functional point of the interior is represented by the large custom-made wardrobe in the corridor. This serves as an archive and collection point for paperwork and files, with full-height lacquered doors with an essential appearance. Internal shelves adjustable in height allow the best optimization and management of the internal space. Recessed handles run along the longitudinal development of the door, marking the overall rhythm of the furniture.
In the same way, the access doors to two management offices are inserted, in which the neutral aesthetic of ice gray is interrupted by vardo-colored inserts.
The presence of the handle thus identifies the access point to each room, while remaining discreet in the general perception of the furniture.

door opening lacquered doors wardrobe corridor

Small tips to renovate offices

An office renovation does not only imply changing the general approach in favor of fresher materials and aesthetics. In the first place it means above all choosing the message to be transmitted and knowing how to translate it from an architectural and communicative point of view. Knowing how to combine the stylistic language of existing furnishings is the next step, in which the uniformity factor often lies in the choice of neutral colors and materials for the common areas.

Hangers that give new life to Tiziana Fausti windows

Hangers that give new life to Tiziana Fausti windows

The new hanging system becomes the leitmotif for the windows of the Tiziana Fausti women’s and accessories shop. Linear elements that unfold in the air supporting the products displayed with elegance and lightness.

tubolar hangers windows
painted hangers detail neutral colors

Always in constant change

The new layout of the Kids department on the ground floor of the historic Tiziana Fausti building has also led to a series of changes in the women’s store.
The latest fitting focused on the neutral tones of pink saw the prevalence of vertical elements that underline the large heights of the rooms.
To make space for the Kids department and uniform it from a design point of view, it was necessary to move some elements. Among these, the important wall that houses the Bottega Veneta display cabinet, whose dark tones and a light industrial touch are recognizable for their aesthetics and character. The entire wall occupied by that display system has been recovered, with careful restoration work.
Designing furniture that can be disassembled and rearranged while preserving all the components in the best possible way is a fundamental requirement for retail designers.

new setting project woman department Tiziana Fausti
new windows setting 01
new Bottega veneta wall
detail shelves film

The new display system for shop windows

Like sinuous lines, the new tubular hangers elegantly wind their way along the various side windows. To support them, vertical profiles that develop from the floor to the ceiling.
Exposed joints allow connections between the horizontal and vertical components, making the aesthetics of the display system essential. The soft color of the paint perfectly matches the existing furnishings.
A design line that introduces the theme of horizontality, in a set-up that emphasizes the vertical read.
To move the shop windows, cylinders with a velvet top covering in different heights.

new windows setting 02
painted tubolar hangers details
tubolar joint windows

A scenographic entrance

The changes made during the new layout also involved the entrance area, which now takes on greater importance.
If in fact in the previous configuration the two accesses to the floor could be equal in aesthetics and function, now it becomes essential to keep the women’s department separate from the Kids one.
To emphasize the scenographic setting of this strategic point, three exhibition totems have been added.
Just like the existing ones, the side lighting develops along the vertical profiles, illuminating the different shelves with soft pink film.
A sort of luminous wall that identifies all the design characteristics of the women’s department: essentiality, lightness and elegance.

volume detail entrance 01
volume detail entrance 02
shelve with light entrance
new display element side view entrance
new display element front view entrance

A boutique dedicated to children: Tiziana Fausti Kids

A boutique dedicated to children: Tiziana Fausti Kids

The end of summer saw the inauguration of the Kids corner in the historic Tiziana Fausti boutique, reorganizing the spatial layout to host a retail space for children.
From the previous commercial space in Via Monte Sabotino, now reserved for the urban concept of THE F1RST sneakers, the outfitting for the Kids store moves to the historic women’s store, modernizing its image on a project by the Storage Associati architecture studio.

Tiziana fausti Kids entrance view
cash desk children boutique Tiziana fausti Kids
display volumes windows boutique Tiziana Fausti
transparent shelves windows boutique Tiziana Fausti

The exhibition layout

From a project by the Storage Associati studio, the retail space reserved to children takes on a dynamic and fresh configuration on the ground floor of the Tiziana Fausti boutique.
The display elements develop vertically, serving as a pivot in the center of the space.
The flow of customers is thus distributed in a circular way, avoiding spatial gaps.

Along the side windows there are other vertical elements that exploit the double visibility both from outside and from inside for the product distribution. Transparent shelves that allow natural light to spread all over the interior space, struggling between the products on display.

The showcase on the left of the entrance instead takes up the typology used in the women’s department with cylindrical volumes rising to different heights.
Taking advantage of their expressive essentiality, these volumes with a carpeted upper covering are also scattered throughout the retail space, enlivening the outfitting.

A store dedicated to children that is inspired by the world of the little ones, with dynamic and flexible display products configured with the interlocking theme.

display elements children boutique Tiziana Fausti
display windows children boutique
cylinder display moquette
window display back desk children boutique
wallpaper dressing room

Joint matters

The logic of the joint is certainly the basis of the retail design project. Just like in Lego constructions, even plexiglass and wooden tubular shelves fit together allowing different project configurations, which are in turn inserted into the bottom panel.

This simple and practical display logic focuses on the use of three different elements.

The first, and fundamental, is essential to define the different display heights, being the element that communicates with the back wall. It is in fact a wooden tubular with a shaped end so that it can be embedded in any point of the reticular bottom wall.
Its length was then worked through a specific section to be able to fit the other two display elements: plexiglass shelves and tubular hangers.

The first were obviously made of the same width as the tubular section, thus becoming visible light signs that are interchangeable with each other. On the other hand, the tubulars used for hangers, , take advantage of the negative of the shaping by bringing the interlocking elements along their diameter to ensure stability and visual linearity.

 tubular interlocking hangers
equipped wall front view
side view tubular interlocking

Give new life to the display elements

The world of retail design is constantly changing. To cope with the incessant succession of trends in the fashion world, even the spaces that host it must adapt by developing new configurations.
Therefore, it is fundamental to avoid waste of any kind to design furnishings that can undergo variations over time and become flexible to new changes.

This is the case of the wall units chosen for the outfitting dedicated to children in the historic Tiziana Fausti boutique. Equipped walls that exploit the voids between the different crossed wooden panels to allow the interlocking of wooden tubes. Recovered from the original layout of the Kids store, the perforated wooden walls have been subjected to careful quality control with a meticulous recovery of the damaged features.

In the same way, some existing furnishings, such as the cash desk display cabinet, have received new grit through a new film, to make them uniform with the general aesthetics.

A new life that characterizes them with a fresh and dynamic soul, which fully reflects the sparkling character of children, reinterpreted in a design key for the historic luxury boutique in the heart of Bergamo.

film-covered shelves  detail

Shades of pink for the 2020 outfitting of Tiziana Fausti store

Shades of pink for the 2020 outfitting of Tiziana Fausti store

Pink in its most delicate shades becomes the protagonist of the 2020 outfitting of the Tiziana Fausti luxury store. After the 2017 work and the 2016 outfitting, Modulor Progetti returns to create the luxury corner furnishings with refinement and elegance.

PINK IN ITS SOFT SHADES

The 2020 spring’s fashion shows see the explosion of pink in its infinite shades, decontextualizing it from the gender colour we are used to. (Here an example in this Vogue Italia’s article concerning pink in the 2020 spring collections). Especially in its softer shades, which also come close to creamy white, it is a colour capable of giving extreme delicacy to the interiors. A sort of reality in its own where the interior seems almost muffled and softened by these light gradations. In this context, wallpapers and velvets perfectly fit, but also pale pink and cream white lacquering do the same. A delicate atmosphere, whose effectiveness is achieved by the total uniformity of walls, funishings and floors.

 
Modulor pink Moodboard
pink outfitting Fausti 2020

TIZIANA FAUSTI PAINTS ITSELF OF PINK

From the shop windows to the vertical display elements, from the uniform carpet to the painting of walls, the whole set-up of the accessories sector speaks the same soft and delicate language. Taking the existing furnishings in polished stainless steel and the dark-painted tables, the work has changed the visual approach of the shop with pink shell painting.

Concerning the shop windows, the expressive delicacy refers to cylindrical volumes of different heights and diameters on which the products displayed stands out. The topper surface is in the pale pink carpet of the floor. Visually distributing the elements at different heights means to create a light and subtle dynamism capable of keeping the attention of the user active.

The carpet itself can prove dynamism. Its surface responds to the main feature of the velvet to reflect light in opposite directions. This is in fact able to take on darker shade, tending to dove-gary, if observed backlight, and very soft powder pink in the opposite direction. A visual feature capable of moving the interiors and creating suggestive environments in which contrasts and overlapping tones are perfectly matched.

Linear lighting runs along the edge of the display elements creating very elegant luminous frames.

From the cash desk, also rigorously lacquered, a Fornasetti wallpaper stands out on the back wall, which is elegantly inserted in the lift direction. To give greater visual uniformity to the wallpaper, extremely punctual laying was used. In fact, rather than a straight cut, it was chosen to shape it n correspondence with the cloud texture in order to hide the joint point.

This is at the same time an elegant and characterizing graphic, whose chromatic range approaches the more soft gray whit which pink perfectly married.

 
Tiziana Fausti 2020 pink 03
outfitting 2020 Fausti top view
Tiziana Fausti 2020 pink 02
Tiziana Fausti 2020 shop windows 01
Outfitting 2020 Fausti cassa
outfitting 2020 shop window 02
outfitting 2020 pink 02
outfitting 2020 Bottega Veneta