{"id":24262,"date":"2025-10-15T09:30:01","date_gmt":"2025-10-15T07:30:01","guid":{"rendered":"https:\/\/www.modulor.it\/?post_type=project&p=24262"},"modified":"2025-10-16T15:18:03","modified_gmt":"2025-10-16T13:18:03","slug":"the-archetype-of-grey","status":"publish","type":"project","link":"https:\/\/www.modulor.it\/en\/project\/the-archetype-of-grey\/","title":{"rendered":"The Archetype of Grey"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.2.2″ custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.4.1″ global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.2.2″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ global_colors_info=”{}”]<\/p>\n

\"tiziana
\"tiziana
\"tiziana
\"tiziana
\"tiziana
\"tiziana
\"tiziana
\"tiziana
\"tiziana
\"dettagli
\"mezzanino
\"dettaglio
\"tiziana
\"tiziana
\"tiziana
\"dettaglio
\"tiziana
\"tiziana<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|on” _builder_version=”4.14.8″ text_font=”|300|||||||” text_text_color=”#000000″ text_letter_spacing=”0.4px” text_line_height=”1.9em” header_font=”|300|||||||” custom_margin=”|||0px|false|false” custom_padding=”20px|||0px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Archetype of Grey<\/h3>\n

 <\/p>\n

A complete renewal, a story of continuity. The Tiziana Fausti store in Bergamo is transformed, finding in a single shade of grey the guiding thread that unites spaces, materials, and functions in a coherent and harmonious language.<\/strong><\/p>\n

Project: Arch. Silvia Guerrini<\/strong><\/span>
Year: 2025<\/strong>
Site: Bergamo<\/strong><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.14.8″ text_font=”|300|||||||” text_text_color=”#000000″ text_letter_spacing=”0.4px” text_line_height=”1.9em” custom_margin=”|||0px|false|false” custom_padding=”20px|||0px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A fresh, measured shade of grey, not too dark, becomes the foundation of a sensorial experience where neutrality is a choice, not an absence.
Walls, furnishings, and display totems all take on the same hue, while a soft, high-pile carpet underfoot welcomes each step, creating a tactile contrast to the smooth surfaces of the furniture.<\/p>\n

The floor seems to rise upward in some display niches, where the carpet wraps around thick shelves like a tongue extending from below to embrace the space.
Even the display cubes, covered in the same material, are stacked in geometric compositions, shaping visual volumes and new focal points.<\/p>\n

In this monochrome setting, the merchandise becomes the true protagonist, vibrant, colorful, luminous.
The project thus becomes a vast neutral container that celebrates the chromatic and material diversity of the products, allowing every detail to emerge.<\/p>\n

The same concept extends throughout each area, from the ground floor to the mezzanine and the first-floor corners, in a visual continuum that redefines the store\u2019s identity.<\/p>\n

There is also a sustainable, quiet yet tangible dimension: existing furniture was restored, repainted, or covered to reduce waste and enhance what was already there.<\/p>\n

An immersive and discreet environment, where one feels as though swimming in a sea of soft grey.
Among the most evocative details, the belt conveyor left intentionally visible on the first floor recalls the behind-the-scenes world the living, operational soul of the space.
And finally, a wall of glass giogali, transparent and interlocked, filters the light with delicacy.<\/p>\n

Within this context, a true artistic gesture seals the project and its poetry:
neon writings by artist Marcello Maloberti<\/a> illuminate some of the windows and the entrance wall, bringing fragments of language and light that complete the experience, transforming the store into a place of fascination and narrative.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ module_id=”portfoliodestra” module_class=”portfoliodestra” _builder_version=”4.4.1″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.14.8″ text_font=”|300|||||||” text_text_color=”#000000″ text_letter_spacing=”0.4px” text_line_height=”1.9em” header_2_font=”|300|||||||” custom_margin=”|||0px|false|false” custom_padding=”|||0px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Archetype of Grey<\/h2>\n

 <\/p>\n

A complete renewal, a story of continuity. The Tiziana Fausti store in Bergamo is transformed, finding in a single shade of grey the guiding thread that unites spaces, materials, and functions in a coherent and harmonious language.<\/strong><\/p>\n

Project: Arch. Silvia Guerrini<\/strong>
Year: 2025<\/strong>
Site: Bergamo<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_post_nav in_same_term=”off” _builder_version=”4.3.4″ title_font=”|600|||||||” title_font_size=”23px” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”1080px” module_alignment=”center” custom_margin=”|||0px||” saved_tabs=”all” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

The Tiziana Fausti store in Bergamo is transformed, finding in a single shade of grey the guiding thread that unites spaces, materials, and functions in a coherent and harmonious language.<\/p>\n","protected":false},"author":1,"featured_media":24266,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[371],"project_tag":[1016,1006,1165,1265,1217,412,1108,1195,1194],"class_list":["post-24262","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-retail","project_tag-interior-design-en","project_tag-luxury-interior-en","project_tag-luxury-interior-design-en","project_tag-luxury-interiors","project_tag-luxury-store-en","project_tag-tiziana-fausti-en","project_tag-tiziana-fausti-bergamo-en","project_tag-tiziana-fausti-interior-design-en","project_tag-tiziana-fausti-luxury-boutique-en"],"_links":{"self":[{"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/project\/24262"}],"collection":[{"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/comments?post=24262"}],"version-history":[{"count":0,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/project\/24262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/media\/24266"}],"wp:attachment":[{"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/media?parent=24262"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/project_category?post=24262"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/project_tag?post=24262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}