{"id":18953,"date":"2022-09-30T14:03:31","date_gmt":"2022-09-30T12:03:31","guid":{"rendered":"https:\/\/www.modulor.it\/a-new-corner-for-burberry\/"},"modified":"2023-05-19T15:29:47","modified_gmt":"2023-05-19T13:29:47","slug":"a-new-corner-for-burberry","status":"publish","type":"post","link":"https:\/\/www.modulor.it\/en\/a-new-corner-for-burberry\/","title":{"rendered":"A NEW CORNER FOR BURBERRY"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

Quickly and with a structured time schedule, a Corner of the Tiziana Fausti store in Bergamo was replaced by a new brand.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/fronte_realizzato.jpg” alt=”burberry corner front” title_text=”burberry corner front” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

CORNERS AND FASHION<\/h3>\n

introducing the concept of Corners<\/strong> we can say that they are single-brand exhibition spaces and are a mirror of the products displayed inside them.
\nIn fact, Designers and Architects linked to the Fashion Atelier are working hardly to express the identity<\/strong> and image<\/strong> of the Brand<\/strong>.
\nThe corners are used by the Brand to facilitate the direct control in terms of assortment, sales staff and visual merchandising.
\nFurthermore, Brand Loyalty<\/strong> improves, and the consumer is able to more clearly distinguish the value of the brand and the product they are going to buy.
\nHowever, a Corner has a short duration, of a few years, and is then usually updated or replaced.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/arredato_esterno2.jpg” alt=”burberry corner interior” title_text=”burberry corner interior” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/arredato_esterno1.jpg” alt=”burberry corner bergamo” title_text=”burberry corner bergamo” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

CREATION OF A WHITE BOX FOR BURBERRY<\/h3>\n

In this case, after a few years, it was decided to replace the Corner of the Brand Stella McCartney in the Tiziana Fausti store with the Burberry one.
Once the change was defined, the Architects of the Maison had presented a design of the space, which was then approved by the property.
Usually, the furnishings of the Brand are supplied by a chosen company that takes care of all the dedicated Retail spaces.<\/p>\n

Our task was therefore to create a White Box, which we also talked about in our old article<\/a>, and to act as General Contractor<\/strong>.
All the useful actors for the replacement of the Corner were then recruited and the process followed step by step.<\/p>\n

THE WORK SCHEDULE<\/h3>\n

Once defined the changes and the new arrangements to be created, the work scheduling as followed.
The replacement<\/strong> of a Corner must be quick<\/strong> so as not to preclude the normal sales trend of the shop.
The agreed program in fact included no more than two weeks of work. When the X date arrived, the Corner was isolated with a varnished wooden closing barrier, to preserve the nearby spaces from dust and allow a normal flow within the interested area.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/chiusura_cantiere_orizz.jpg” alt=”closing barrier” title_text=”closing barrier” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ text_font=”|300|||||||” global_colors_info=”{}”]Once the space was emptied, with the removal of plasterboard and floor, the foundations of the new Corner were set.
\nThese began with the laying of the floor as a work of art, followed by the grouting, the first coat of primer on the walls and the change of the light tracks on the ceiling.
\nOn the outside, the full-height black panel of the old Brand has been replaced with that one of Burberry, its logo laser cut and backlit by an opal plexiglass.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/intermo_cantiere.jpg” alt=”corner disassembly” title_text=”corner disassembly” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/posa_piastrelle_vert.jpg” alt=”corner floor laying” title_text=”corner floor laying” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/posa_piastrelle2_vert.jpg” alt=” laying of entrance tiles” title_text=” laying of entrance tiles” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

At the end of the first week, the White Box was completed and all the electrical arrangements, including those for the illuminated sign on the wall, ready for the next actors.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/pannello_posato.jpg” alt=”front with new panel” title_text=”front with new panel” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/posizionamento_parete_verticale.jpg” alt=”positioning of electrical predispositions” title_text=”positioning of electrical predispositions” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

The second week was fully reserved to the Lisar Company<\/a>, who installed the new custom-made furnishings.
Bronze hangers recall the profiles of the central display cabinet, the backlit shelves and the baseboards on the ground.
The white furniture with some hints of color links the bronze with the beige and monochrome tiles in an elegant and austere way are best reflecting the British spirit<\/strong> of the Brand.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/arredo_montato_orizz-1.jpg” alt=”new mounting furniture” title_text=”new mounting furniture” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/arredo_montato_3-1.jpg” alt=”new mounting furniture” title_text=”new mounting furniture” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

At the end of our time schedule, the last day was dedicated to supervision by Burberry, who checked the smallest detail and gave the green light to the inauguration of the space.
Here are the photos of the Burberry Corner<\/strong>, inaugurated in less than two weeks, after the intervention of the Visual Designers who exhibited the garments in an impeccable way.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/arredato_orizz.jpg” alt=”Corner furnished” title_text=”Corner furnished” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/arredato_interno2.jpg” alt=”Burberry corner ” title_text=”Burberry corner ” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.modulor.it\/wp-content\/uploads\/2022\/09\/arredato_interno1.jpg” alt=”interior Burberry corner” title_text=”interior Burberry corner” _builder_version=”4.14.8″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n

At this link<\/a> the old article of the Tiziana Fausti shop\u2019s Corners, in which Stella McCartney is present, if you want to compare the differences with the new space set up.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.3.4″ global_module=”7711″ global_colors_info=”{}”][et_pb_row _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_post_nav in_same_term=”off” _builder_version=”4.3.4″ title_font=”|600|||||||” title_font_size=”23px” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”1080px” module_alignment=”center” custom_margin=”|||0px||” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Quickly and with a structured time schedule, a Corner of the Tiziana Fausti store in Bergamo was replaced by a new brand.<\/p>\n","protected":false},"author":1,"featured_media":18940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1862,437,637],"tags":[2029,2151,2030,1972,2026],"class_list":["post-18953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world_of_design_news_projects","category-retail_news_project_eng","category-work-in-progress-en","tag-boutique-furniture","tag-fashion-corner-en","tag-luxury-shop","tag-luxury-style-furnishing","tag-shop-furniture"],"nelio_content":{"isAutoShareEnabled":true,"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"followers":[1,5],"suggestedReferences":[],"efiUrl":"","efiAlt":"","highlights":[],"permalinkQueryArgs":[],"series":[]},"_links":{"self":[{"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/posts\/18953"}],"collection":[{"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/comments?post=18953"}],"version-history":[{"count":0,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/posts\/18953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/media\/18940"}],"wp:attachment":[{"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/media?parent=18953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/categories?post=18953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.modulor.it\/en\/wp-json\/wp\/v2\/tags?post=18953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}